PPC Terms & Conditions

Agreement for Google Ads / Pay-Per-Click Campaign Management

PPC Terms

Please review our Google Ads / PPC Terms & Conditions

  1. Parties & Definitions
    • "Agency" - the marketing / PPC management company (e.g. ClickTweak).
    • "Client" - the business commissioning ads.
    • "Services" - setup, management and optimisation of Google Ads/PPC campaigns as detailed in the Quotation/Order Form.
    • "Media Spend" - the budget allocated for ads (amounts paid to Google or other platforms).
    • "Campaign Cycle" - the period over which a media-spend budget applies.
  2. Scope of Services & Deliverables
    • Agency will deliver the Services as specified in the accepted Quotation/Order Form.
    • Additional services beyond the agreed scope require written approval and may incur extra fees.
    • Client must supply required materials (images, copy, landing page access, tracking code) in a timely manner.
  3. Fees, Media Spend & Payment
    • Client agrees to pay the Agency management fees as stated in the Quotation.
    • Client is solely responsible for paying Media Spend directly to the advertising platform.
    • Media Spend must be funded in advance or according to an agreed schedule.
    • Agency may invoice for additional agreed costs (subcontractors, tools, etc.).
  4. Warranties, Disclaimers & Performance Expectations
    • Agency will perform Services with reasonable care and skill.
    • No guarantee is made regarding results (clicks, conversions, sales, ROI, rankings or ad positions).
    • Performance depends on platform policies and external factors beyond Agency control.
  5. Client Obligations & Representations
    • Client must provide accurate, lawful and non-infringing content for ads.
    • Landing pages, services and claims must comply with relevant laws and advertising standards.
    • Client must provide required access (website, analytics, ad accounts) promptly.
  6. Confidentiality & Intellectual Property
    • Both parties shall keep all confidential information private.
    • Agency retains rights to its proprietary materials (scripts, strategies, structures, reports).
    • Client retains ownership of supplied content and is responsible for copyright permissions.
  7. Term, Renewal & Termination
    • The agreement starts upon signing the Quotation/Order Form.
    • Either party may terminate with written notice (e.g. 30 days).
    • Agency may terminate immediately if the Client fails to pay or breaches obligations.
    • Client must pay all outstanding fees up to termination date.
  8. Limitation of Liability & Indemnity
    • Agency’s liability is limited to the total fees paid by the Client.
    • Agency is not liable for indirect or consequential loss (profit, data, savings, reputation, etc.).
    • Client indemnifies Agency against claims resulting from Client breach or misuse of Services.
  9. Compliance with Laws & Advertising Standards
    • All advertising must comply with applicable laws, regulations and industry standards.
    • Client confirms all adverts and claims are accurate and not misleading.
  10. Reporting & Transparency
    • Agency will provide periodic performance reports (e.g. monthly).
    • Client may request full transparency on ad account data and spend.
  11. Subcontracting & Assignment
    • Agency may subcontract work but remains responsible for performance.
    • Client may not assign rights or obligations without written consent.
  12. Force Majeure / External Factors
    • Neither party is liable for failure caused by events beyond reasonable control.
    • If such events persist (e.g. 60–90 days), either party may terminate or renegotiate.
  13. Notices & Communication
    • All formal communications must be in writing (email or letter).
    • Parties must update contact details promptly.
  14. Governing Law & Dispute Resolution
    • The agreement is governed by the laws of England & Wales.
    • Disputes will be handled under the jurisdiction of English/Welsh courts.
    • The agreement consists solely of the signed Quotation/Order Form and these Terms.

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